Würth and Tour of the Alps: a partnership built on shared values
The partnership between the world-leading manufacturer of fastening and assembly products and the Euro-regional cycling race has been renewed for the fourth consecutive year. Würth will serve as Official Sponsor of the #TotA’s tenth-anniversary edition, scheduled for April 20–24
Giving your best with fairness and integrity. Embracing the power of teamwork, in sport as in life. These are the values that drive Würth, the world-leading manufacturer of fastening and assembly products, and the Tour of the Alps, the Euro-regional cycling race that will celebrate its tenth-anniversary edition from April 20 to 24 on the roads of the Euregio Tirol–Südtirol/Alto Adige–Trentino.
Würth's sponsorship of the Tour of the Alps has now been renewed for the fourth year in a row, through Infront — the strategic partner of the stage race organized by Sport Alto Garda, responsible for the event's marketing, commercial rights, and TV production.
Despite the relatively recent start of its involvement with the Tour of the Alps, Würth has already been part of one of the most memorable moments in the race's first decade: in 2024, it hosted the event’s eve and preliminary operations at its headquarters in Neumarkt/Egna, Südtirol/Alto Adige.
Sport has always been at the heart of Würth's identity, with the brand backing a broad spectrum of disciplines and organizations from grassroots to international level. It is this same belief in sport as a driver of inclusion and social cohesion that underpins the Euregio Tirol–Südtirol/Alto Adige–Trentino cooperation — and its flagship event, the Tour of the Alps.
"For Würth Italia, supporting the Tour of the Alps 2026 is a chance to stand behind what sport is truly about: dedication, passion, and the will to go further. This race means a great deal to our region, and it never fails to inspire," said Norman Atz, Communications and Advertising Director at Würth Italia. - "Every year it brings people of all ages together, and we're genuinely excited to be part of that."
"Our relationship with Würth is built on mutual respect and genuine collaboration. We launched this partnership in 2023 with great enthusiasm, and three years on, we can confidently say it has grown into something truly valuable for the event," said Maurizio Evangelista, General Manager of the Tour of the Alps.
This year, the Tour of the Alps organizing team will line up at the start in Innsbruck sporting a fresh new look courtesy of Modyf, the Würth Group company specializing in workwear.
