Thanks to its dynamic format and strong connection to the unique territory of the Euregio Tirol, Südtirol/Alto Adige and Trentino, the Tour of the Alps has become one of the most attractive events on the international cycling calendar.
The Italian-Austrian stage race combines sporting performance with the promotion of stunning landscapes, providing a strategic platform for brands and companies to showcase themselves.
In view of the 49th edition (20–24 April), which marks the tenth anniversary of the euro-regional cooperation agreement, the Tour of the Alps is delighted to welcome three new official partners: Allegrini Costruzioni, Proger, and Gravity Media. The sponsorship agreements were signed by Infront, the Tour of the Alps' strategic partner responsible for marketing, commercial rights and TV production.
Allegrini Costruzioni is a construction company with over half a century of experience and a reputation for quality. The Rome-based firm places a strong emphasis on environmental protection — a value it shares with the Tour of the Alps, which has distinguished itself through numerous sustainability initiatives over the years.
Proger is an Italian engineering company with a strong international presence. Proger specialises in design, project management and consulting services. The Italian company has delivered complex projects in 3 continents and is renowned for its technological innovation, sustainable approach, and ability to manage large-scale projects.
Founded in 2000 in Italy, Gravity Media Italy is part of an international group that is a global leader in media services, production, content, and solutions for sports, entertainment, conferences, and news. The Gravity Media Group supports its partners with both on-site and remote production, online streaming, graphic design, rapid-turnaround highlights, and white-label applications, offering fully integrated solutions for the management and distribution of events of any type and scale across multiple platforms worldwide.
"The addition of partners such as Allegrini Costruzioni, Proger and Gravity Media further confirms the international appeal of the Tour of the Alps", said Stefano Deantoni, Infront Italy’s Marketing Director. - "These are leading companies in their respective sectors, united by a vision focused on innovation, quality and sustainability — values that are fully aligned with those of the euro-regional event. Their involvement strengthens the Tour of the Alps’ positioning as a strategic communication platform for brands seeking to connect with an international audience through sport and the region.”
