FORST backs cycling’s rising stars at the Tour of the Alps
The South Tyrolean brewery returns as a Top Partner of the Tour of the Alps (April 20–24), and will once again feature on the roads of the Euregio as sponsor of the White Jersey awarded to the Best Young Rider in the general classification
FORST is set to support the next generation of cycling talent once again at the Tour of the Alps (20-24 April). The partnership between the South Tyrolean brewery and the Euro-regional stage race continues in 2026, with the company based in Lagundo/Algund confirming its role as Top Partner of the event and sponsor of the White Jersey for the Best Young Rider.
This commitment reflects the core values of FORST Beer, which blends tradition with a forward-looking approach. In a fast-evolving sporting environment, the company continues to invest in emerging talent, supporting young riders on their development path while embracing innovation and change.
This philosophy is also embodied by FORST 0.0%, the brewery’s alcohol-free beer, designed to deliver a full and balanced taste while aligning with an active and healthy lifestyle — values that resonate strongly with modern sport and responsible consumption.
The agreement was brokered by Infront Sports & Media, the Tour of the Alps’ strategic partner for marketing and commercial rights, as well as for the event’s TV production and distribution.
The renewed partnership further strengthens the connection between FORST Beer, elite sport, and a vision consistently focused on the future.
