The Tour of the Alps welcomes Brenner Outlet as an Official Partner for the 2026 edition. Set at Brenner Pass/Passo del Brennero, on the border between Italy and Austria, the outlet centre reflects the same transnational dimension that defines the race route across Tirol, Südtirol/Alto Adige and Trentino.
Located along the A22 highway at the Italian-Austrian border, Brenner Outlet welcomes more than 2.2 million visitors per year and has established itself as a reference point for travellers moving between Italy and Northern Europe. With more than 70 brands, including several linked to the sport and outdoor sector, the centre shares key values with the Tour of the Alps: dynamism, performance and a strong connection with the area.
That positioning has been further enhanced by the opening of a new 1,400-square-metre food court in November 2025. Overlooking the mountains, the new space was designed as a year-round hub for relaxation and social life, featuring restaurants, bars, fast food options and a heated outdoor square.
From April onwards, Brenner Outlet will also launch a programme of events and special promotions designed to bring the spotlight on both the centre and its new food area, further strengthening its role as a meeting point not only for tourists but also for the local community.
During the Tour of the Alps, visitors will be able to take part in dedicated initiatives and engagement activities at the Brenner Outlet stand throughout the event. Each stage will feature opportunities to win exclusive gadgets and Gift Cards.
“This partnership is a valuable opportunity for us to strengthen even further our bond with the territory and with the flows of people that move through it,” said Davide Orfino, Director of Brenner Outlet. “Our centre is not only a retail destination, but also a reference point for those travelling between Italy and Northern Europe, offering a complete experience that combines shopping, dining and entertainment.”
Now managed by Promos, Brenner Outlet confirms its role as a strategic asset for the area and a natural partner for a European-scale event such as the Tour of the Alps.
