Melinda adds flavour to #TotA’s Green Jersey

The long-established partnership between Melinda and the Tour of the Alps is set to continue in the 2024 edition. From April 15 to 19, the two parties will bring a solid friendship that has persisted since the birth of the Euroregional project on the roads of Trentino, Südtirol/Alto Adige, and Tirol, to yet another level.

Once again, Melinda will sponsor the Green Jersey of the Tour of the Alps, worn by the general classification leader. The synergy between the Val di Non consortium and the Euroregional event stems from a passion for sports and cycling, growing each year in a tighter collaboration and harmony.

"The bond between Melinda and sporting events is solid, and we believe in it so intensely that we have created a new brand to promote our commitment: MelindaSport. Any sport is synonymous with a healthy lifestyle, because it encourages participants to pay greater attention to maintaining a healthy diet, of which fruit is essential. Sports also teach us that achieving great results is only possible through teamwork and sacrifice, just as in the cooperative model upon which Melinda is founded", says Luca Zaglio, CEO of Melinda.

Melinda and the Tour of the Alps are also united by their constant pursuit of innovation, as evidenced by the consortium's latest revolutionary project: the new cableway connecting one of Melinda's facilities to the Rio Maggiore Mine, where apples are stored in underground cells. In addition to utilising a natural "refrigerator," which saves 30% in energy, cable transport will eliminate 6000 truck journeys on the road—a great example of vision, innovation, and sustainability.

Founded in 1989, the Melinda Consortium is one of the world's benchmarks in the fruit branch, uniting 4,000 Trentino producer families. It's a cooperative model focused on sustainable growth, using cultivation and conservation methods that respect the environment. Melinda continues to innovate constantly in its product range, offering processed fruit-based products for several years now, obtained with innovative technologies capable of preserving the product's naturalness 100%.

"Melinda is a key player in the history of cycling and the Trentino region, but more broadly, it's a virtuous example of a reality with deep ties to the territory, entrepreneurial vision, courage, and attitude to innovate. These values resonate with us, and that's why we are so proud of a partnership that, over many years, has evolved into a profound friendship”, says Giacomo Santini, President of G.S. Alto Garda.