Cassa Centrale Banca’s logo shines again at the top of the Tour of the Alps

The 46th edition of the Tour of the Alps, scheduled for April 17 to 21 on the Euroregional roads of Trentino, Südtirol/Alto Adige, and Tirol, seems to have been born under a favorable star. 

The UCI Pro Series stage race (formerly the Giro del Trentino) continues to escalate its fan appeal edition after edition, thanks to its amazing routes and the beauty of the surrounding landscapes, and to the support of long-time partners like Cassa Centrale Banca. For the 2023 edition, the Italian banking institution will again feature its logo on the King of the Mountains’ light blue jersey.

“We’ve been supporting this event for many years, and we’ve both had solid growth,” explained Cassa Centrale Banca’s President Giorgio Fracalossi. “After the reform of the Cooperative Credit institution, we started the first Italian Cooperative Banking Group made up of 68 BCC-Casse Rurali-Raiffeisenkassen. However, we’ve never lost sight of our original mission: to bring well-being to the territories and their communities. We are proud of the partnership with the Tour of the Alps, whose name immediately recalls the beauty of its routes and landscapes, as well as the human tendency to look toward the future, like riders facing a climb.”

Throughout its history, Cassa Centrale Banca hasn’t lost sight of its connection with the territory and the events that enhance and promote its beauty. The banking institution has inked an ideal collaboration with the Tour of the Alps, which goes beyond the boundaries of sport and business.

“Cassa Centrale Banca is more than simply a sponsor for us, it’s an irreplaceable ally,” said the GS Alto Garda President, Giacomo Santini. “The attention from this Cooperative Group’s leading bank shows that it’s possible to broaden horizons while keeping native roots and values alive.”