Common roots and ambitions for Cassa Centrale Banca and the Tour of the Alps

There is a reason behind the successful long-lasting relationship between Tour of the Alps and Cassa Centrale Banca, head of Cassa Centrale Group: the ability to keep looking ahead and progressing without losing sight of their own roots.

The original banking institution - Cassa Centrale delle Casse Rurali Trentine SpA – has turned into a wider-ranging reality while keeping its focus on local realities, promoting social cohesion, shared development, and community progress. Similarly, in the sporting field, the Tour of the Alps has taken up the legacy of the Giro del Trentino, extending its geographical context and international visibility without surrendering the experience and passion shown in forty years of racing.

Cassa Centrale Banca continues its long-standing relationship with the Tour of the Alps: two stories of success in their respective sectors, with a shared vision that combines local relationships with a constant focus on growth. The new Group has taken its name from Cassa Centrale, the holding company around which the Banks and instrumental companies have united to create a group boasting 1500 branches, more than 11,450 employees and 455,000 cooperative members.

Giorgio Fracalossi, Chairman of the Cassa Centrale Group, emphasises how a specific philosophy inspires the bank's participation in this Euroregional event:

“Supporting grassroot sports and top-level events attended by so many champions reflects our vision, that is being equally close to people in their daily lives, as we are to great events like the Tour of the Alps that boost audience’s enthusiasm. At the same time, supporting the evolution of an event that started in Trentino and has now crossed national borders in the name of the Euregio is a great satisfaction for us".

The partnership between the Tour of the Alps and the banking group will be celebrated and showcased on the KOM Classification Leader’s jersey “Cassa Centrale Group – Credito Cooperativo Italiano". In an event such as the Tour of the Alps, with climbs as a trademark, many competitors will pursue the KOM honors among a top-level field of competitors.

“We are happy to renew our relationship with the Cassa Centrale Group, a reality steadily progressing like the Tour of the Alps itself. Renewing our mutual friendship helps us look to the future with greater confidence, proud of the good work and the results we have put on so far”, said Giacomo Santini, President of GS Alto Garda.