Tour of the Alps rises to the UCI Pro Series: the 2020 edition from April 20th to 24th

The Euroregional stage races moves up a level and will present its new edition on October 29th in Milan. Resounding figures show the project’s success

Less than six months have passed since the finale of the 43rd Tour of the Alps, with Pavel Sivakov’s talent breaking out on the World’s scale, but the race towards the 2020 edition of the Euroregional race organized by the GS Alto Garda is already on, and achieved a crucial goal today – October 9th – when the 2020 UCI calendar was released.

The Tour of the Alps is part of the UCI Pro Series, the new tier category of cycling races categorized just behind the World Tour, featuring the most prestigious events outside of the greatest classics in cycling – both one-day and stage races.

That’s an important reward for the commitment and history of GS Alto Garda, and the organizing committee has been already working for months in view of the 44th edition, to be held from April 20th to 24th, 2020, with April 19th dedicated to the preliminary operations and the team’s presentation. The course and novelties of the 2020 edition will be presented on Tuesday October 29th at 11.30 in Milan, at the Sala Buzzati.

We are grateful to the International Cycling Union and the Italian Cycling Federation for having backed our bid for the UCI Pro Series,” GS Alto Garda President Giacomo Santini commented. “This achievement is a reward for the Tour of the Alps’ success, but also for the 40-year history of the Giro del Trentino, that laid the basis for our new project.

“Just a few years ago, the future of our race was under threat. The new territorial partnership among TirolSüdtirol and Trentino, under the aegis of Euregio, gave us a new boost, and the opportunity to think bigger. Our gratitude goes to them, to all our partners and to our big organizational team, for making this step possible and launching towards the future with even greater ambition.

Again in 2020, the Tour of the Alps will aim to consolidate the growing trend of the last few years, testified by the flattering figures of the 43rd edition, that featured Vincenzo Nibali and Chris Froome among its greatest names at the start.

The media value evaluation of the event that took place from April 22nd to 26th neared 15 million Euros, with almost 50 million TV spectatorsbeyond 60 million estimated media visualization and a 50% growth over 2018 in visits to the official website

Such significant results reward the Tour of the Alps’ commitment to marketing, communication and promotion, and an upward trend that the organization looks to boost with new projects and initiatives, some of them to be unveiled at the official presentation in Milan on October 29th.