The world's leading brand of fastening and assembly products has become a Premium Sponsor of the Tour of the Alps 2023 (April 17-21) and will also sponsor the White Jersey awarded to the best young rider in the race
Offering the best with fair play, both in sports and in life, is a value that Würth, the world's leading fastening and assembly products company, strongly believes in. It is with this spirit that Würth has decided to support the Tour of the Alps cause in 2023.
This prestigious partner is now part of the caravan of the UCI Pro Series stage race, which is scheduled to take place from April 17-21 on the roads of the Euregio Tirol-Südtirol/Alto Adige-Trentino. Würth will be Premium Sponsor of the Euroregional race and its logo will be featured on the White Jersey, crafted by Alé Cycling, which rewards the Best Young Rider Classification leader.
Würth's commitment to the world of sports is long-standing, with the company supporting numerous local, national, and international realities and disciplines. The brand sees sport as a fundamental instrument of inclusion and social cohesion, values that are at the heart of the Euroregional cooperation between Tirol, Südtirol/Alto Adige and Trentino.
"We are thrilled to announce our sponsorship of the Tour of the Alps 2023. We believe that sports represent an important source of inspiration and motivation for everyone, and such a prestigious and inspiring event for our area fits perfectly with our company’s core values. We are particularly proud to show our brand on the White Jersey, a further element of affinity with our corporate culture that aspires to enhance young talents. We look forward to experiencing the excitement of the Tour of the Alps 2023 together with our community," says Norman Atz, Director of Communications at Würth Italia.
The Würth White Jersey will be awarded to the Best Youngster of the Tour of the Alps 2023, a prestigious jersey considering the many young riders launched by the Euroregional stage race over the years, from its latest winner, Dutchman Thymen Arensman, to the likes of Tao Geoghengan Hart and Egan Bernal, who won a Giro d'Italia and a Giro and a Tour de France, respectively.
"Over the years, the Tour of the Alps has shown a great aptitude for revealing talents that are still hidden and about to explode globally, and this is precisely why the White Jersey has a special meaning for us. We are happy that a company with important roots in Südtirol/Alto Adige, such as Würth, is joining the Tour of the Alps team and dressing the emerging talents of world cycling with its brand," says Giacomo Santini, President of G.S. Alto Garda.